JavaScript is disabled in your browser. Please enable JavaScript for a better experience.
Services
Design for Startups & SaaS
UX Strategy & Consulting
Product Design
UX Audit
Outsourcing
Marketing Websites
Accessibility
Work
About
Blog
Contact
$event.target.closest('button').nextElementSibling.querySelector('.oxy-site-navigation__mobile-close-wrapper > button').focus() )" aria-label="Open navigation menu" :aria-expanded="rootOpen" x-ref="openButton">
$refs.openButton.focus() )" x-init="menu = [{'ID':260,'post_author':'1','post_date':'2025-05-27 14:32:21','post_date_gmt':'2023-05-21 22:13:53','post_content':' ','post_title':'','post_excerpt':'','post_status':'publish','comment_status':'closed','ping_status':'closed','post_password':'','post_name':'260','to_ping':'','pinged':'','post_modified':'2025-05-27 14:32:21','post_modified_gmt':'2025-05-27 14:32:21','post_content_filtered':'','post_parent':0,'guid':'https:\/\/dev.pengreendesign.com\/?p=260','menu_order':1,'post_type':'nav_menu_item','post_mime_type':'','comment_count':'0','filter':'raw','db_id':260,'menu_item_parent':'0','object_id':'233','object':'page','type':'post_type','type_label':'Page','url':'https:\/\/www.pengreendesign.com\/services\/','title':'Services','target':'','attr_title':'','description':'','classes':['','menu-item','menu-item-type-post_type','menu-item-object-page'],'xfn':'','current':false,'current_item_ancestor':false,'current_item_parent':false,'menu_image':''},{'ID':268,'post_author':'1','post_date':'2025-05-27 14:32:21','post_date_gmt':'2023-05-21 22:14:35','post_content':' ','post_title':'','post_excerpt':'','post_status':'publish','comment_status':'closed','ping_status':'closed','post_password':'','post_name':'268','to_ping':'','pinged':'','post_modified':'2025-05-27 14:32:21','post_modified_gmt':'2025-05-27 14:32:21','post_content_filtered':'','post_parent':0,'guid':'https:\/\/dev.pengreendesign.com\/?p=268','menu_order':2,'post_type':'nav_menu_item','post_mime_type':'','comment_count':'0','filter':'raw','db_id':268,'menu_item_parent':'260','object_id':'249','object':'services','type':'post_type','type_label':'Service','url':'https:\/\/www.pengreendesign.com\/services\/design-for-startups-saas\/','title':'Design for Startups & SaaS','target':'','attr_title':'','description':'','classes':['','menu-item','menu-item-type-post_type','menu-item-object-services'],'xfn':'','current':false,'current_item_ancestor':false,'current_item_parent':false,'menu_image':''},{'ID':265,'post_author':'1','post_date':'2025-05-27 14:32:21','post_date_gmt':'2023-05-21 22:14:35','post_content':' ','post_title':'','post_excerpt':'','post_status':'publish','comment_status':'closed','ping_status':'closed','post_password':'','post_name':'265','to_ping':'','pinged':'','post_modified':'2025-05-27 14:32:21','post_modified_gmt':'2025-05-27 14:32:21','post_content_filtered':'','post_parent':0,'guid':'https:\/\/dev.pengreendesign.com\/?p=265','menu_order':3,'post_type':'nav_menu_item','post_mime_type':'','comment_count':'0','filter':'raw','db_id':265,'menu_item_parent':'260','object_id':'254','object':'services','type':'post_type','type_label':'Service','url':'https:\/\/www.pengreendesign.com\/services\/ux-strategy-consulting\/','title':'UX Strategy & Consulting','target':'','attr_title':'','description':'','classes':['','menu-item','menu-item-type-post_type','menu-item-object-services'],'xfn':'','current':false,'current_item_ancestor':false,'current_item_parent':false,'menu_image':''},{'ID':267,'post_author':'1','post_date':'2025-05-27 14:32:21','post_date_gmt':'2023-05-21 22:14:35','post_content':' ','post_title':'','post_excerpt':'','post_status':'publish','comment_status':'closed','ping_status':'closed','post_password':'','post_name':'267','to_ping':'','pinged':'','post_modified':'2025-05-27 14:32:21','post_modified_gmt':'2025-05-27 14:32:21','post_content_filtered':'','post_parent':0,'guid':'https:\/\/dev.pengreendesign.com\/?p=267','menu_order':4,'post_type':'nav_menu_item','post_mime_type':'','comment_count':'0','filter':'raw','db_id':267,'menu_item_parent':'260','object_id':'250','object':'services','type':'post_type','type_label':'Service','url':'https:\/\/www.pengreendesign.com\/services\/product-design\/','title':'Product Design','target':'','attr_title':'','description':'','classes':['','menu-item','menu-item-type-post_type','menu-item-object-services'],'xfn':'','current':false,'current_item_ancestor':false,'current_item_parent':false,'menu_image':''},{'ID':266,'post_author':'1','post_date':'2025-05-27 14:32:21','post_date_gmt':'2023-05-21 22:14:35','post_content':' ','post_title':'','post_excerpt':'','post_status':'publish','comment_status':'closed','ping_status':'closed','post_password':'','post_name':'266','to_ping':'','pinged':'','post_modified':'2025-05-27 14:32:21','post_modified_gmt':'2025-05-27 14:32:21','post_content_filtered':'','post_parent':0,'guid':'https:\/\/dev.pengreendesign.com\/?p=266','menu_order':5,'post_type':'nav_menu_item','post_mime_type':'','comment_count':'0','filter':'raw','db_id':266,'menu_item_parent':'260','object_id':'251','object':'services','type':'post_type','type_label':'Service','url':'https:\/\/www.pengreendesign.com\/services\/ux-expert-review-audit\/','title':'UX Audit','target':'','attr_title':'','description':'','classes':['','menu-item','menu-item-type-post_type','menu-item-object-services'],'xfn':'','current':false,'current_item_ancestor':false,'current_item_parent':false,'menu_image':''},{'ID':264,'post_author':'1','post_date':'2025-05-27 14:32:21','post_date_gmt':'2023-05-21 22:14:35','post_content':' ','post_title':'','post_excerpt':'','post_status':'publish','comment_status':'closed','ping_status':'closed','post_password':'','post_name':'264','to_ping':'','pinged':'','post_modified':'2025-05-27 14:32:21','post_modified_gmt':'2025-05-27 14:32:21','post_content_filtered':'','post_parent':0,'guid':'https:\/\/dev.pengreendesign.com\/?p=264','menu_order':6,'post_type':'nav_menu_item','post_mime_type':'','comment_count':'0','filter':'raw','db_id':264,'menu_item_parent':'260','object_id':'255','object':'services','type':'post_type','type_label':'Service','url':'https:\/\/www.pengreendesign.com\/services\/outsourcing\/','title':'Outsourcing','target':'','attr_title':'','description':'','classes':['','menu-item','menu-item-type-post_type','menu-item-object-services'],'xfn':'','current':false,'current_item_ancestor':false,'current_item_parent':false,'menu_image':''},{'ID':6714,'post_author':'1','post_date':'2025-05-27 14:32:21','post_date_gmt':'2023-08-05 20:02:59','post_content':' ','post_title':'','post_excerpt':'','post_status':'publish','comment_status':'closed','ping_status':'closed','post_password':'','post_name':'6714','to_ping':'','pinged':'','post_modified':'2025-05-27 14:32:21','post_modified_gmt':'2025-05-27 14:32:21','post_content_filtered':'','post_parent':0,'guid':'https:\/\/dev.pengreendesign.com\/?p=6714','menu_order':7,'post_type':'nav_menu_item','post_mime_type':'','comment_count':'0','filter':'raw','db_id':6714,'menu_item_parent':'260','object_id':'6600','object':'services','type':'post_type','type_label':'Service','url':'https:\/\/www.pengreendesign.com\/services\/marketing-websites\/','title':'Marketing Websites','target':'','attr_title':'','description':'','classes':['','menu-item','menu-item-type-post_type','menu-item-object-services'],'xfn':'','current':false,'current_item_ancestor':false,'current_item_parent':false,'menu_image':''},{'ID':6713,'post_author':'1','post_date':'2025-05-27 14:32:21','post_date_gmt':'2023-08-05 20:02:59','post_content':' ','post_title':'','post_excerpt':'','post_status':'publish','comment_status':'closed','ping_status':'closed','post_password':'','post_name':'6713','to_ping':'','pinged':'','post_modified':'2025-05-27 14:32:21','post_modified_gmt':'2025-05-27 14:32:21','post_content_filtered':'','post_parent':0,'guid':'https:\/\/dev.pengreendesign.com\/?p=6713','menu_order':8,'post_type':'nav_menu_item','post_mime_type':'','comment_count':'0','filter':'raw','db_id':6713,'menu_item_parent':'260','object_id':'6710','object':'services','type':'post_type','type_label':'Service','url':'https:\/\/www.pengreendesign.com\/services\/accessibility\/','title':'Accessibility','target':'','attr_title':'','description':'','classes':['','menu-item','menu-item-type-post_type','menu-item-object-services'],'xfn':'','current':false,'current_item_ancestor':false,'current_item_parent':false,'menu_image':''},{'ID':258,'post_author':'1','post_date':'2025-05-27 14:32:21','post_date_gmt':'2023-05-21 22:13:53','post_content':' ','post_title':'','post_excerpt':'','post_status':'publish','comment_status':'closed','ping_status':'closed','post_password':'','post_name':'258','to_ping':'','pinged':'','post_modified':'2025-05-27 14:32:21','post_modified_gmt':'2025-05-27 14:32:21','post_content_filtered':'','post_parent':0,'guid':'https:\/\/dev.pengreendesign.com\/?p=258','menu_order':9,'post_type':'nav_menu_item','post_mime_type':'','comment_count':'0','filter':'raw','db_id':258,'menu_item_parent':'0','object_id':'237','object':'page','type':'post_type','type_label':'Page','url':'https:\/\/www.pengreendesign.com\/work\/','title':'Work','target':'','attr_title':'','description':'','classes':['','menu-item','menu-item-type-post_type','menu-item-object-page'],'xfn':'','current':false,'current_item_ancestor':false,'current_item_parent':false,'menu_image':''},{'ID':259,'post_author':'1','post_date':'2025-05-27 14:32:21','post_date_gmt':'2023-05-21 22:13:53','post_content':' ','post_title':'','post_excerpt':'','post_status':'publish','comment_status':'closed','ping_status':'closed','post_password':'','post_name':'259','to_ping':'','pinged':'','post_modified':'2025-05-27 14:32:21','post_modified_gmt':'2025-05-27 14:32:21','post_content_filtered':'','post_parent':0,'guid':'https:\/\/dev.pengreendesign.com\/?p=259','menu_order':10,'post_type':'nav_menu_item','post_mime_type':'','comment_count':'0','filter':'raw','db_id':259,'menu_item_parent':'0','object_id':'235','object':'page','type':'post_type','type_label':'Page','url':'https:\/\/www.pengreendesign.com\/about\/','title':'About','target':'','attr_title':'','description':'','classes':['','menu-item','menu-item-type-post_type','menu-item-object-page'],'xfn':'','current':false,'current_item_ancestor':false,'current_item_parent':false,'menu_image':''},{'ID':257,'post_author':'1','post_date':'2025-05-27 14:32:21','post_date_gmt':'2023-05-21 22:13:53','post_content':' ','post_title':'','post_excerpt':'','post_status':'publish','comment_status':'closed','ping_status':'closed','post_password':'','post_name':'257','to_ping':'','pinged':'','post_modified':'2025-05-27 14:32:21','post_modified_gmt':'2025-05-27 14:32:21','post_content_filtered':'','post_parent':0,'guid':'https:\/\/dev.pengreendesign.com\/?p=257','menu_order':11,'post_type':'nav_menu_item','post_mime_type':'','comment_count':'0','filter':'raw','db_id':257,'menu_item_parent':'0','object_id':'239','object':'page','type':'post_type','type_label':'Posts Page','url':'https:\/\/www.pengreendesign.com\/blog\/','title':'Blog','target':'','attr_title':'','description':'','classes':['','menu-item','menu-item-type-post_type','menu-item-object-page','current_page_parent'],'xfn':'','current':false,'current_item_ancestor':false,'current_item_parent':false,'menu_image':''},{'ID':271,'post_author':'1','post_date':'2025-05-27 14:32:21','post_date_gmt':'2023-05-21 22:20:09','post_content':' ','post_title':'','post_excerpt':'','post_status':'publish','comment_status':'closed','ping_status':'closed','post_password':'','post_name':'271','to_ping':'','pinged':'','post_modified':'2025-05-27 14:32:21','post_modified_gmt':'2025-05-27 14:32:21','post_content_filtered':'','post_parent':0,'guid':'https:\/\/dev.pengreendesign.com\/?p=271','menu_order':12,'post_type':'nav_menu_item','post_mime_type':'','comment_count':'0','filter':'raw','db_id':271,'menu_item_parent':'0','object_id':'269','object':'page','type':'post_type','type_label':'Page','url':'https:\/\/www.pengreendesign.com\/contact\/','title':'Contact','target':'','attr_title':'','description':'','classes':['ct-link-button','cta','menu-item','menu-item-type-post_type','menu-item-object-page'],'xfn':'','current':false,'current_item_ancestor':false,'current_item_parent':false,'menu_image':''},{'ID':7377,'post_author':'1','post_date':'2025-05-27 14:32:21','post_date_gmt':'2025-05-27 14:32:21','post_content':' ','post_title':'','post_excerpt':'','post_status':'publish','comment_status':'closed','ping_status':'closed','post_password':'','post_name':'7377','to_ping':'','pinged':'','post_modified':'2025-05-27 14:32:21','post_modified_gmt':'2025-05-27 14:32:21','post_content_filtered':'','post_parent':0,'guid':'https:\/\/www.pengreendesign.com\/?p=7377','menu_order':13,'post_type':'nav_menu_item','post_mime_type':'','comment_count':'0','filter':'raw','db_id':7377,'menu_item_parent':'0','object_id':'7372','object':'language_switcher','type':'post_type','type_label':'Language Switcher','url':'https:\/\/www.pengreendesign.com\/pt-br\/category\/startups\/','title':'
<\/span>','target':'','attr_title':'','description':'','classes':['','trp-language-switcher-container','menu-item','menu-item-type-post_type','menu-item-object-language_switcher'],'xfn':'','current':false,'current_item_ancestor':false,'current_item_parent':false,'menu_image':''}];" x-data="{ useCtaStyles: 'false', howManyCtas: '1' }">
Home
•
Blog
•
Startups
function does not exist
ideas and insights for better digital products
Sep, 14 2026
Turn App Reviews Into a UX Improvement Backlog Without Calling Every Complaint a UX Problem
Sep, 09 2026
What Does a UX Audit Cost? Scope, Evidence and Deliverables
Aug, 31 2026
Before You Redesign Your Startup Product, Decide What Evidence You Need
Aug, 21 2026
When Does a SaaS Product Need a UX Audit? 9 Signals Hidden in Reviews, Support and Analytics
Aug, 14 2026
UX Audit vs. Usability Testing vs. Product Redesign: What Does Your Startup Need?
Oct, 11 2024
Outsourcing inefficiencies in UX Design: why small, experienced teams are more effective
Aug, 08 2024
Shaping the Future: Strategic Design for Startups in 2024 and 2025
Mar, 06 2024
5 Common UX Mistakes Early-Stage Startups Make and How to Avoid Them
Jan, 11 2023
Exploring AI in UX/UI Design with Midjourney: Benefits and Limitations
Jun, 05 2022
6 MUST DO for your digital product to deliver a better User Experience (UX)
Jun, 30 2020
Bad UI patterns that hurt your business #2
Jun, 29 2020
Design flaw causes accidental purchase of 28 Tesla's cars
Feb, 11 2020
How UX design helps you achieve success in marketing
Sep, 01 2019
Bad UI patterns that hurt your business #1
Oct, 03 2018
The importance of designing interfaces with coding in mind
close
arrow-circle-o-down
ellipsis-v
menu
arrow-down
arrow-up-circle
EN-US
EN-US
PT-BR
EN-US
EN-US
PT-BR