{"id":2357,"date":"2020-06-29T20:56:30","date_gmt":"2020-06-29T23:56:30","guid":{"rendered":"https:\/\/www.pengreendesign.com\/?p=2357"},"modified":"2026-06-29T14:42:03","modified_gmt":"2026-06-29T14:42:03","slug":"design-flaw-causes-accidental-purchase-of-28-teslas-cars","status":"publish","type":"post","link":"https:\/\/www.pengreendesign.com\/pt-br\/falha-no-design-causa-compra-acidental-de-28-carros-da-tesla\/","title":{"rendered":"Falha no design causa compra acidental de 28 carros da Tesla"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Por conta da pandemia, a Alemanha estava oferecendo o dobro de incentivos para compras de carros el\u00e9tricos, e para aproveitar, um alem\u00e3o queria trocar seu Ford Kuga por um Tesla Model 3 com piloto autom\u00e1tico, o modelo de entrada da montadora de Elon Musk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He then proceeded with the purchase, added his details and credit card, and clicked \"confirm\" to place the order with Tesla. But nothing happened; the button continued as it was, no message was shown, nothing different that could indicate that the order was being processed or even that it had already been placed or denied. As a result, he clicked again, as it might simply not have gone. And again, and so on 27 other times within two hours - what a persistent person!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ap\u00f3s as v\u00e1rias tentativas, finalmente o site deu sinal de vida e processou o pedido - por\u00e9m n\u00e3o apenas um, mas todas as 28 tentativas, totalizando 1,4 milh\u00e3o de euros pelos 28 Teslas Modelo 3. N\u00e3o apenas isso, mas caso o alem\u00e3o pedisse pra cancelar os 27 pedidos extras, ele ainda sim teria que desembolsar 100 euros por cada cancelamento, totalizando 2700 euros a mais do que apenas os 100 euros de dep\u00f3sito esperados pelo pedido de apenas um carro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a clear error in providing a good user experience and infringes on two\u00a0of <a href=\"https:\/\/www.nngroup.com\/articles\/ten-usability-heuristics\/\" target=\"_blank\" rel=\"noopener\">heur\u00edsticas de Nielson<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <strong style=\"font-size: revert; color: initial;\">A primeira \u00e9 evitar que o usu\u00e1rio cometa erros.<\/strong><span style=\"font-size: revert; color: initial;\">&nbsp;Ao clicar em um bot\u00e3o que envia informa\u00e7\u00f5es para processamento, imediatamente deve-se desabilit\u00e1-lo para n\u00e3o ser clicado novamente.<\/span> <\/li>\n\n\n\n<li> <strong style=\"font-size: revert; color: initial;\">A segunda \u00e9 sempre e rapidamente informar o status do sistema atrav\u00e9s de feedbacks claros.<\/strong><span style=\"font-size: revert; color: initial;\">&nbsp;Ap\u00f3s o bot\u00e3o ser clicado \u00e9 necess\u00e1rio informar ao usu\u00e1rio que o site est\u00e1 processando as informa\u00e7\u00f5es e pedir para que n\u00e3o feche a tela para evitar erros.<\/span> <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">There were also processing errors that did not directly affect UX but, as seen, indirectly. The slowness in processing the order and the failure to allow the other 27 orders to be processed before any return had been given from the first one were also determinants of that human error.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso mostra que equipes de design e desenvolvimento devem trabalhar juntos para evitar situa\u00e7\u00e3o como essa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No final, o alem\u00e3o ligou desesperado para a empresa e, entendendo o erro acontecido, a Tesla reembolsou os 2800 euros pelo dep\u00f3sito obrigat\u00f3rio e convidou o homem a fazer seu pedido novamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A quest\u00e3o \u00e9: ele vai comprar novamente depois dessa falha? A confian\u00e7a \u00e9 destru\u00edda e o cliente foi perdido?<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n<cite>We need to avoid that kind of error&nbsp;to happen in the first place instead of fixing it later. The cost will be higher for sure, not just in terms of internal development to fix it, but also lost in revenue and customers, not to mention having to recover the reputation that was affected. A good <a href=\"https:\/\/www.pengreendesign.com\/pt-br\/servicos\/consultoria-estrategia-ux\/\" data-type=\"services\" data-id=\"254\">estrat\u00e9gia de UX<\/a> e <a href=\"https:\/\/www.pengreendesign.com\/pt-br\/servicos\/design-de-produto\/\" data-type=\"services\" data-id=\"250\">um design de produto bem conduzido<\/a> podem evitar muitos problemas triviais como esse.<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Veja mais exemplos de UI problem\u00e1ticas<\/h2>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-2 wp-block-post-template has-small-font-size is-layout-grid wp-container-core-post-template-is-layout-28b052f3 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-2025 post type-post status-publish format-standard has-post-thumbnail hentry category-bad-ui\">\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/www.pengreendesign.com\/pt-br\/ui-problematicas-que-prejudicam-seu-negocio-2\/\" target=\"_self\">Bad UI patterns that hurt your business #2<\/a><\/h2>\n\n<figure style=\"aspect-ratio:4\/3\" class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/www.pengreendesign.com\/pt-br\/ui-problematicas-que-prejudicam-seu-negocio-2\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"1401\" height=\"800\" src=\"https:\/\/static.pengreendesign.com\/uploads\/2020\/06\/banner-bad-ui-patterns-2.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Bad UI patterns that hurt your business #2\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/static.pengreendesign.com\/uploads\/2020\/06\/banner-bad-ui-patterns-2.jpg 1401w, https:\/\/static.pengreendesign.com\/uploads\/2020\/06\/banner-bad-ui-patterns-2-300x171.jpg 300w, https:\/\/static.pengreendesign.com\/uploads\/2020\/06\/banner-bad-ui-patterns-2-1024x585.jpg 1024w, https:\/\/static.pengreendesign.com\/uploads\/2020\/06\/banner-bad-ui-patterns-2-768x439.jpg 768w\" sizes=\"auto, (max-width: 1401px) 100vw, 1401px\" title=\"\"><\/a><\/figure>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2020-06-30T16:13:09+00:00\">junho 30, 2020<\/time><\/div>\n<\/li><li class=\"wp-block-post post-2357 post type-post status-publish format-standard has-post-thumbnail hentry category-website\">\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/www.pengreendesign.com\/pt-br\/falha-no-design-causa-compra-acidental-de-28-carros-da-tesla\/\" target=\"_self\">Falha no design causa compra acidental de 28 carros da Tesla<\/a><\/h2>\n\n<figure style=\"aspect-ratio:4\/3\" class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/www.pengreendesign.com\/pt-br\/falha-no-design-causa-compra-acidental-de-28-carros-da-tesla\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/static.pengreendesign.com\/uploads\/2020\/06\/pexels-craig-adderley-2449452-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Falha no design causa compra acidental de 28 carros da Tesla\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/static.pengreendesign.com\/uploads\/2020\/06\/pexels-craig-adderley-2449452-scaled.jpg 2560w, https:\/\/static.pengreendesign.com\/uploads\/2020\/06\/pexels-craig-adderley-2449452-300x200.jpg 300w, https:\/\/static.pengreendesign.com\/uploads\/2020\/06\/pexels-craig-adderley-2449452-1024x683.jpg 1024w, https:\/\/static.pengreendesign.com\/uploads\/2020\/06\/pexels-craig-adderley-2449452-768x512.jpg 768w, https:\/\/static.pengreendesign.com\/uploads\/2020\/06\/pexels-craig-adderley-2449452-1536x1024.jpg 1536w, https:\/\/static.pengreendesign.com\/uploads\/2020\/06\/pexels-craig-adderley-2449452-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" title=\"\"><\/a><\/figure>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2020-06-29T20:56:30+00:00\">junho 29, 2020<\/time><\/div>\n<\/li><li class=\"wp-block-post post-1747 post type-post status-publish format-standard has-post-thumbnail hentry category-website category-bad-ui\">\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/www.pengreendesign.com\/pt-br\/ui-problematicas-que-prejudicam-seu-negocio-1\/\" target=\"_self\">Bad UI patterns that hurt your business #1<\/a><\/h2>\n\n<figure style=\"aspect-ratio:4\/3\" class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/www.pengreendesign.com\/pt-br\/ui-problematicas-que-prejudicam-seu-negocio-1\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"1401\" height=\"800\" src=\"https:\/\/static.pengreendesign.com\/uploads\/2019\/09\/banner-bad-ui-patterns-1-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Bad UI patterns that hurt your business #1\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/static.pengreendesign.com\/uploads\/2019\/09\/banner-bad-ui-patterns-1-1.jpg 1401w, https:\/\/static.pengreendesign.com\/uploads\/2019\/09\/banner-bad-ui-patterns-1-1-300x171.jpg 300w, https:\/\/static.pengreendesign.com\/uploads\/2019\/09\/banner-bad-ui-patterns-1-1-1024x585.jpg 1024w, https:\/\/static.pengreendesign.com\/uploads\/2019\/09\/banner-bad-ui-patterns-1-1-768x439.jpg 768w\" sizes=\"auto, (max-width: 1401px) 100vw, 1401px\" title=\"\"><\/a><\/figure>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2019-09-01T14:31:43+00:00\">setembro 1, 2019<\/time><\/div>\n<\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Quer saber se o seu site apresenta falhas de UX?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">UX issues are more common than we think, and some of them we don't see unless they happen. Pengreen Design has an experienced team of designers ready to help you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desbloqueie todo o potencial do seu produto digital com nossa <a href=\"https:\/\/www.pengreendesign.com\/pt-br\/servicos\/auditoria-ux\/\" data-type=\"services\" data-id=\"251\">Auditoria de UX<\/a>! Uncover hidden design flaws that might be hindering your product's success, some of which you may not even be aware of.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.pengreendesign.com\/pt-br\/contato\/\">Agende uma reuni\u00e3o<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Because of the pandemic, Germany was offering double incentives for electric car purchases, and seeing it as a good opportunity, a German wanted to exchange his Ford Kuga for a Tesla Model 3 with autopilot, the entry model of Elon Musk's automaker. He then proceeded with the purchase, added his details and credit card, and [&hellip;]<\/p>","protected":false},"author":1,"featured_media":6205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-2357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website"],"meta_box":[],"_links":{"self":[{"href":"https:\/\/www.pengreendesign.com\/pt-br\/wp-json\/wp\/v2\/posts\/2357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pengreendesign.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pengreendesign.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pengreendesign.com\/pt-br\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pengreendesign.com\/pt-br\/wp-json\/wp\/v2\/comments?post=2357"}],"version-history":[{"count":2,"href":"https:\/\/www.pengreendesign.com\/pt-br\/wp-json\/wp\/v2\/posts\/2357\/revisions"}],"predecessor-version":[{"id":7409,"href":"https:\/\/www.pengreendesign.com\/pt-br\/wp-json\/wp\/v2\/posts\/2357\/revisions\/7409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pengreendesign.com\/pt-br\/wp-json\/wp\/v2\/media\/6205"}],"wp:attachment":[{"href":"https:\/\/www.pengreendesign.com\/pt-br\/wp-json\/wp\/v2\/media?parent=2357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pengreendesign.com\/pt-br\/wp-json\/wp\/v2\/categories?post=2357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pengreendesign.com\/pt-br\/wp-json\/wp\/v2\/tags?post=2357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}